Branding is paramount to your business, and though most have embraced its power, its imperative that we discuss its role in building strong relationships with customers.
Giants like Coca-Cola have recognized the power and importance of a strong brand long before it has become an often-misused buzzword. They’ve masterfully molded their brand to be equally as important as their product, if not more so. Additionally, the Coca-Cola brand shall persevere even if Coca-Cola’s global operations shut-down tomorrow. How is that possible, you must be wondering. In short, thanks to its universality, strong community, and the personal connection the brand’s fostered with the millions who enjoy a cold coke on a daily basis.
It Shapes Customer Perception
We can’t stress branding’s importance to your business enough, as branding essentially dictates your customers’ perception of your company. Be it your logo, outgoing email messages, creatives, or customer support. If your brand isn’t guided by clear, concise, and relevant design language and a ‘brand book’, your ability to maintain cognitive consistency amongst your audience shrinks every time you communicate in a manner inconsistent with your brand!.
Your Customers – How Do They Make Decisions?
We live in an age where information is readily and freely available. Moreover, virtually every product and service have been reviewed by multiple outlets and reviews sites. Therefore, it’s imperative that businesses that operate online understand the role that their branding plays in the ultimate customer decision of whether or not to hit that ‘Purchase’ button.
Your customers are comparing not only your product, but also your brand, and have been shown to often times spend more precisely due to brand loyalty, even though the products were virtually identical in their offering.
Branding is the Ultimate Name Card
The best name card out there isn’t a printed one. Want an effective and converting name card? Take the time to construct a solid and relatable brand! Every time a customer or prospect is thinking of purchasing a product that you sell, your brand will be brought up.
Don’t believe us? What comes to mind when computer innovation is brought up? If you guessed Apple, you’ve guessed right – and that’s the power of branding.
We hope you’ve enjoyed this article and look forward to reading your comments about how branding’s helped turn your business around!